Most of our printing, especially the landscapes, is done on a mat paper with a smooth surface which holds fine detail and sharpness. Other subjects can benefit from a more textured surface. Either way these are the best quality artist's watercolour papers available and come from long established paper mills in Germany and England.
The surface of these papers is so mat that it looks like velvet. The lack of surface reflections means that the colours are more intense and vibrant. Photographers use 'polarising' filters to cut down reflections from foliage, and other natural features, to intensify colourthese mat papers do the same thing. Obviously there will still be reflections from the glass in the frame but the overall effect is still enhanced compared to a gloss or semi-gloss paper.
Giclée, fairly obviously, is French and means ‘something that has been sprayed or squirted’. Whilst there is no absolute definition of a Giclée print it does need to be produced...
It is now well accepted that Giclée prints provide the finest quality for reproduced editions of original art. For photographs every print is essentially an ‘original’.
*The vast majority of injet printers, used with home and office computers (including most of those sold as 'photo-printers'), employ between four and six ‘dye-based’ inks. These produce prints which, under normal display conditions (i.e. NOT in direct sunlight), will start to fade in a couple of years. Pigment inks will, depending on the paper used, provide typically 50 to 200 years of life before any visible fading takes place.
So here is some clarification...
A 'mat' can be a small floor covering (as in door-mat), a small pad to protect a surface (as in table-mat or drinks-mat) or a very large pad to protect people from a surface (as in wrestling or martial arts). It can also describe densely interwoven plants (as in 'a mat of weeds' on a pond).
Mat, matt or matte can describe a surface that is 'not shiny' or is 'dull and flat' but matt and matte are rarely used to describe small or large surface protectors or people protectors. So you can write - "a mat was used to protect the mat/matt/matte surface" but you can't write - "a matt/matte was used..."
A mat/matt/matte can also be a border between a picture and a frame. You could have a shiny mat but most mats are mat or matt or matte. Most of these mats/matts/mattes are made of cardboard and are sometimes called 'mounts'. Please make sure that these are the 'archival' versions.
We hope that this clarifies things - it's simple really!
Apparently the origin of mat/matt/matte was the French word 'mat' so if you are still confused - its their fault.
Since the papers we use are not bleached, and have no artificial whiteners, they are not pure white. We therefore recommend the use of an 'off-white' mat.